Why would anyone want to buy a Rolex?

Rolex London

Why would anyone want to buy a Rolex? Firstly around one million, yes 1,000,000 watches come out of Rolex in Switzerland and it is without doubt the most recognized and respected watch brand and mechanism in the world. You could argue that Rolex watches are now mass produced with those sort of figures, who could argue, but with a history going back to 1905 and being the only exclusive watch brand in the Forbes “most valuable brands” list, today, they are still the number one watch brand in the world. Rolex is also an unusual brand. It rarely changes it’s watches or at least not dramatically. You would be hard pressed to notice the difference between a Submariner from 1960’s and a current one, unless you are a Rolex aficionado.

What makes a Rolex even more special is the fact that unlike many other “Luxury brands”, they generally keep their value so they are a lovely long-term investment and highly desirable.  In this world nowadays, there are very few items that you can feel comfortable about purchasing and in years to come, they have turned out to be a good investment but Rolex watches are one of those.

We, here at Watches of Westminster, often find that people buying Rolex’s do so because they are collectors and that they understand the brand inside and out. They also appreciate the quality, history, long-term value and fairly simplistic style of them. Other people purchase them as they feel like they need a status symbol around their wrist, celebrate a success or are just looking for a quality watch that will be reliable, robust and last a lifetime. What we find with Rolex watches are that they are so very reliable and that they will truly last for many years with a bit of care and attention.

Why would anyone want to buy a Rolex watch? You would be mad not too!!

August 19th, 2016

Posted In: Second Hand Rolex

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